Photo by Seanica Howe.
Page Two apparel, Miami.
Hyland’s brand is the fashion equivalent of the worlds he has inhabited, both past and present. And it is the perfect integration of pop culture, urban gritty, and provocative femininity. Faces and silhouettes of smoldering women sprinkled with a bit of Miami spice or delectable fruit mish-mash in and around Hyland’s trademark keyholes, reminiscent of the early Playboy covers. I think if we could ask him, Eduardo Paolozzi, a major player in the formation of British Pop Art, would have been proud. Paolozzi’s collaged blend of found images and magazine cut-outs may be in the Tate, but I wonder if he could have combined those with delicious fabrics that, in any size, flawlessly frame the body? I doubt it, and Hyland has mastered it.
One of the most beautiful things about life is that it is full of surprises. What you see isn’t always what you get and often we are fooled by the external, taking it as the whole truth. What lies behind a door and below the surface can be the most deserving of our attention. I could just write about fine art, but what fun would that be? Art is everywhere. It's in our streets, galleries, and inside the people we meet. All we have to do is pause to see it. When we are brave enough to take a risk and even share ourselves, the world becomes a very different place. The guy at the pool is no longer the one bringing you a towel; he is now a man with a brand, contributing to the creative conscious, fashion, and design. The one behind him, waiting with your next drink, actually holds an inner child capable of transforming the way you see your environment, all with a simple piece of chalk. And, if you walk in and look closer, the little hotel away from the well-worn streets of Miami becomes an oasis…and a haven for those with a dream.
The Standard hotel and spa is located at 40 Island Avenue, Miami Beach, FL. For more images and bio information on Marcello Ibanez, go to www.marcelloibanez.com. The designs of Nick Hyland can be purchased at The Standard boutique on premises. For access to more of Hyland’s designs visit www.pagetwoapparel.com.
Bonus video footage of these artists speaking with the author can be accessed on YouTube via the following links:
Ibanez on the evolution of his first Standard chalkboard
Hyland discussing the Page Two logo and the use of his wife’s image for some of his creations